Photo: Seda Özçetin

Seda Özçetin

  • Service design
    Speculative design
    Participatory design
    Feminist theory
Viable alternatives to existing Terms of Service need the combined lens of service-dominant logic and speculative design.

I am a designer, entrepreneur, and lecturer, who believes in the power of design in changing the world for the better. I am the co-founder and lead designer of Copenhagen-based design studio Hamide, working at the intersection of design, art, and technology. I hold a master’s and bachelor’s degree in Industrial Design from METU and a MSc degree in Entrepreneurship and Innovation from Lund University. My work expresses a critical, holistic, ethical, and creative attitude. This approach reflects my ability to observe conditions, human behaviours and trends, see relationships and patterns, and experiment with new materials, techniques, tools, and ideas.