Photo: Youngsil Lee

Youngsil Lee

  • Strategic design
    Service design
    Systems thinking
    Participatory design
    Behavioural science
To be sensitive to human values, data-driven business models cannot be just about money.

I am an interdisciplinary designer from South Korea. I earned my MSc in Strategic Product Design from the Delft University of Technology. With a passion for diverse cultures and the environment, I am keen on helping people, organisations, and governments to solve problems at different levels of scale and design intervention. I have worked at a major FMCG company in Seoul, the Netherlands Enterprise Agency, and the digital consulting firm Cognizant. With a curious, open, and humorous mindset, I have broadened my cultural and professional experience across the US, China, and the Netherlands.